Joining
What is an affiliate program?
TripAdvisor’s established Affiliate Program allows you to earn money by placing
our links on your website. Each time a referred site visitor clicks one of
our sponsored links, you receive a commission. That’s all there is to it.
Why should I join?
There are many
reasons to join! Becoming an affiliate of TripAdvisor™ is free and you
can make money simply by adding a few links to your site. Plus, as our
partner you will be providing your regular users with the web's top travel
information as well as unbiased reviews of hotels, attractions and
restaurants.
Does it cost anything to become an affiliate of
TripAdvisor™?
No. It's
absolutely free to join our Affiliate Program. There is no charge to apply
and there is no minimum sales requirement.
How do I sign up?
First, you
must read and accept our Affiliate Agreement.
Then, simply complete our Online
Application Form. After your application is submitted, we will contact
you to let you know if you've been accepted as an affiliate. If accepted, we
will provide you with information on how to get started.
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Eligibility
Does my site qualify for the affiliate program?
All
travel-related sites are welcome, with exception to sites involved in or
promoting illegal activity or content. There are no web site traffic minimums
so whether your site is established or new, you're encouraged to apply. We
personally review all applications and try to notify affiliates within 24
hours of their acceptance.
Can I join if my site is not based in the United
States?
Yes, but
commissions will be paid in U.S. dollars only.
Can I join if my site is not in English?
No, currently
our program only supports English web sites.
I am a hotel owner. Will applying to your
affiliate program get my hotel listed on TripAdvisor.com?
No, submitting
an application for the affiliate program will not list a hotel on the site.
Please refer to our Get
Listed section to find out how to list your hotel.
Can I participate in other affiliate programs?
Yes. We do not
limit the number of programs our affiliates can join.
I am still building my site. Can I join?
No, unfinished
sites will not be approved. We encourage you to come back and apply once your
site is up and running.
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Technical Support
Does TripAdvisor™ provide marketing banners
for my site?
Yes, once you
have joined our program, you will have access to a library of quality banners
to select from. With our wide range of styles and sizes, there’s a banner for all types of sites. We also supply everything needed to add
those banners to your web pages.
Will TripAdvisor™ help me set up my banners
and links?
Yes, we
provide the necessary HTML code for all of banners and generated links. If
additional assistance is required, affiliates are encouraged to contact us
with their questions.
Where should I place the links on my site?
You should
place links in high visibility locations on the most popular pages of your
web site. Links are typically most productive when placed towards the top of
a page (above the fold) in easily accessible areas like navigation bars or
main content sections.
Is there a minimum number of links required per
website?
No, there is
no minimum link requirement, but we encourage affiliates to integrate links
into different sections of their sites to maximize commissions.
How often should I update my links and banners?
You should
update your links frequently. Our affiliate team regularly adds new banners
and links to assist you in meeting your users' needs. It is important to test
different types of creative to find the optimal mix for your visitors.
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Payment
What are the ways an affiliate can earn
commissions in your program?
An affiliate
can earn commissions through our cost per click campaign. The
TripAdvisor™ commerce click program pays a fifty percent (50%) revenue
share of commerce click rates. A commerce click occurs when a visitor goes to
an authorized TripAdvisor™ page and then subsequently clicks on a
sponsored link.
How often do affiliates get paid?
When your
generated account revenue exceeds $100, a monthly payment is sent to your address.
If you do not reach the $100 minimum within a month, the amount generated is
carried forward to the next month. You can view your sales statistics on our
web site throughout the month to see your progress.
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Reporting and Tracking
Does the TripAdvisor™ program offer
reporting tools for affiliates?
Yes, our
advanced affiliate management system gives you a wealth of information about
your progress including number of clicks, number of commerce clicks, total
revenue generated, commissions, and more.
How frequently are my statistics updated in your
reporting tool?
Our affiliate
management system reports your clicks using real-time tracking. Your sales
and commissions, however, are based off of sponsored clicks ("commerce
clicks") being generated. All sales and commissions are updated daily,
but with a one-day calculation period. Information for any particular day will
be available to view in your reporting the following day by 5pm EST. Activity
from the weekend is typically updated by 5pm EST on Monday.
How will you know that clicks came from my site?
All affiliate
links from your site to TripAdvisor™ contain a unique identifier to
credit your account when a qualifying commerce click is made.
If I have numerous sites, can I track them
separately?
Currently,
affiliates can place links on numerous sites, but all clicks will be tracked
together. We hope to introduce separate tracking capabilities in the near
future.
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